Cowbell hand-picks small businesses and family farms with a quality that is seen, felt, and experienced in every detail.
We curate experiences where the grit of real agriculture meets the warmth of honest hospitality. We work with producers who don’t just talk the talk, they’re growing, grazing, fermenting, harvesting, and inviting others to take part in it. These are places with deep local roots, high standards, and a shared belief that tourism can be a force for good when it’s built on respect, transparency, and joy.
The experiences we curate don’t just entertain, they shift the way people see land, food, and community. They inspire a more regenerative future by creating space to learn, to laugh, and to connect with the systems that feed us. The impact? Travelers leave more grounded. And local places get a little stronger.
We celebrate agriculture in a meaningful way.
Our partners aren’t just pretty places, they’re real, working farms, vineyards, and ranches sharing their stewardship through elevated offerings for visitors.
Each place is full of local character.
On Cowbell, you’ll find of-the-place businesses and small-batch experiences with an original identity, reflecting the culture and heritage of their location.
Our experiences teach and inspire a regenerative future.
The best trips are memorable, joyful—and even better if you learn a little something. Our member programming combines fun and education, while allowing you to play a part in regenerating local ecosystems and uplifting communities.
