As a collective, we celebrate where agriculture meets craft and hospitality, bringing people closer to the land, the stories, and traditions that define each place.

What we’re doing here and the heart behind it.

EST. 2025

Sheep grazing in a grassy field with trees and cloudy sky in the background.

Why the name

Once upon a hillside, cowbells were the original location tracker—no app required. Just a gentle clang letting you know your cow’s wandered off again. Practical? Yes. But also beautiful. A symbol of the slow, sweet hum of life on the land. We’re into that. At Cowbell, we like to think we’re cut from the same cloth: part old soul, part modern mood. A soft chime in your busy day, pulling you toward the pasture, the pantry, and a life a little more wholesome.

What you’ll find here

Our community stretches across some of the most agriculturally rich parts of the U.S., where nearly 40% of the land is farmland. Out here, you’ll find owners pouring their hearts into every square inch, some keep it rustic and real, others add a touch of luxury, but all put thoughtful care into every detail.

These days, farms are doing a lot more than growing greens and milking cows (though we obviously love a good moo). From beekeeping and oyster shucking to soap-making and sourdough workshops, the countryside is buzzing with hands-on, heart-filled experiences and we’re here to spotlight them. You’ll find historic farmhouses you can sleep in, restored outbuildings turned into shops, orchards ripe for the picking, farm-to-table restaurants serving what grew just out back, and non-profits where your visit does a little good. Every place has a story, and every experience supports the ones who make it matter.

A bunch of purple grapes with water droplets

We’re setting a new pace for agritourism in the U.S. by carefully curating experiences where connection and regeneration take precedence over commercialization, partnering with working farms, ranches, and winemakers to help share their craft through unique, small-batch offerings. This is agritourism with soul: where land is loved, stories are shared, and hospitality is as much about feeling welcome as it is about place.

What makes us different

Who’s Behind This

Cowbell was founded by two East Coast based women who share an adoration for agriculture and heritage. Together, Leigh and Lisa are driven by a passion for rural exploration, heritage preservation, and storytelling.

Leigh Crandall first fell for farm life during childhood summers spent on her grandparents’ horse ranch. Now a fully-grown enthusiast for all-things countryside, she’s had the pleasure of profiling dozens of rural small businesses and visiting some of the sweetest small towns in the U.S. as a contributing editor to Country Living. Leigh has also worked on the editorial teams of Martha Stewart Weddings and Brides.com, and with travel brands including Four Seasons Hotels & Resorts and Jetsetter. Her favorite hobby is porch sitting, preferably with a good book (or good people with friendly gossip).

Lisa Frank’s connection to land and learning began on an 1800s living history farm, where she interpreted pioneer and Dakota life. That early immersion in history and education inspired a reverence for place-based experiences. With a track record of launching businesses and pioneering roles across travel start-ups, non-profits, and small businesses, Lisa has built a career around bringing big ideas to life. At Kingston Downs and through the Global Agritourism Network, she creates experiences that bring people closer to the land, honoring the past and reimagining how we connect to it today. Lisa loves a good rainy day, where you’ll find her tucked into a local antique store, sifting through the past for pieces that feel like they still belong.

Illustration of two red clematis flowers with green leaves.

Smiling person with blonde hair wearing a blue shirt in front of sunflowers.

Cursive text reading "Leigh Crandall" in dark color on black background.

A person sitting indoors on a floral-patterned chair, smiling, wearing a light-colored shirt and pants. There is a table and a plant in the background.

Cowbell’s Stewards are entrepreneurs, farmers, chefs and artists who have perfected their craft and are here to share their wealth of knowledge and expertise with you.